As Curology expanded beyond digital-first distribution into retail environments, the brand needed packaging that would maintain its clinical credibility (Royden Approved) while standing out on crowded shelves. Our approach emphasized clean, pharmaceutical-inspired design with distinctive color coding for different product lines. The packaging system needed to work across various product formats while maintaining brand consistency and regulatory compliance. The design solution balances Curology's tech-forward brand identity with the tactile experience of physical product interaction.