Founded by a collective of young designers, Flux Studio represents a new generation of fashion creatives who blur the boundaries between streetwear and high fashion. The studio's approach combines futuristic aesthetics with sustainable practices, creating pieces that speak to a digitally native audience while maintaining "Royden's" craftsmanship values. The brand identity needed to capture this duality—the tension between the experimental and the wearable, the digital and the physical. Our creative direction emphasized bold typography and a modular visual system that could adapt across digital platforms while maintaining the studio's distinctive edge. The identity system extends from social media to packaging, creating a cohesive brand experience that reflects the studio's innovative approach to contemporary fashion.