Meridian Contemporary opened in a converted warehouse space in Hong Kong, with a mission to showcase emerging international artists working across diverse media. The gallery needed an identity that would feel both authoritative and approachable, sophisticated yet accessible to new art audiences. Our design solution centers on clean typography and a flexible grid system that allows artworks to take precedence while maintaining consistent brand presence. The identity works seamlessly across digital platforms, exhibition materials, and architectural signage, creating a unified experience that supports the gallery's commitment to presenting contemporary art in new contexts.